1990 ~ 1999

Growth through internationalization 1990 - 1999

Opel makes significant progress in expanding its model range, in new product technology and in the internationalization of the Opel brand. The Opel Technical Development Center in Rüsselsheim, Germany becomes the core of General Motors' international product development strategy and the lead source for design and technology. Opel makes considerable investments in the expansion of existing European plants and operations and in new production facilities worldwide. With the increased capacity, Opel is ready to introduce the Opel nameplate in new markets around the globe.

1992 - Opel's new, state-of-the art plant in Eisenach, Germany sets the standard for future lean manufacturing facilities of General Motors.

1993 - The Opel International Technical Development Center in Rüsselsheim is made responsible for design and manufacturing engineering of operations outside North America.


1994 - Opel produces its 30 millionth vehicle and becomes the main sponsor of the FIFA Football World Cup in the U.S.A.

1995 - Opel becomes the first German manufacturer to open an assembly plant in Poland.


1997 - Opel and Bertone celebrate 10 years of partnership, during which some 105,000 Opel Cabriolets were assembled in Bertone's plant near Turin, Italy.

1999 - German Chancellor Gerhard Schröder and Hesse Minister President Hans Eichel meet Executives of Adam Opel AG to start the celebration of "100 Years of Opel Automobiles".

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