Growth through internationalization 1990 - 1999
Opel makes significant progress in expanding its model range, in new product technology and in the internationalization of the Opel brand. The Opel Technical Development Center in Rüsselsheim, Germany becomes the core of General Motors' international product development strategy and the lead source for design and technology. Opel makes considerable investments in the expansion of existing European plants and operations and in new production facilities worldwide. With the increased capacity, Opel is ready to introduce the Opel nameplate in new markets around the globe.